Back Once Again – Beauty Industry Comeback Campaign

A high-energy comeback campaign that reconnected Canada’s salon community with giveaways, storytelling, and a grand prize trip to Vegas.

• Client: CBON Group
• Project Type: Advocacy + Consumer Engagement Campaign
• Platform: Social Media Marketing, Website Development, Email Marketing, PR & Communications

Overview

After a long and difficult stretch for the beauty industry, we wanted to spark energy, positivity, and community around the return of salon life. This wasn’t just about clients—it was about rebuilding connection, celebrating the comeback, and giving people something to get excited about.

Our Approach

A national contest-driven campaign built to re-energize the salon industry, featuring weekly giveaways, stylist collaborations, and a grand prize trip to Cosmoprof in Las Vegas.

Results & Impact

• Thousands of contest entries from across Canada
• Increased brand engagement and cross-platform visibility
• Social media shares and community participation from salons and stylists
• Boosted web traffic and email list growth via the campaign landing page
• Strong support from ABA and industry partners