National Sprinkler Fitter Hiring Campaign

Modern messaging, hands-on content, and a streamlined application process helped Gisborne connect with today’s trades professionals.

• Client: The Gisborne Group
• Project Type: Targeted Recruitment Campaign (Digital + Social)
• Platform: Digital Marketing

Overview

Gisborne Group was facing a critical shortage of sprinkler fitters in Canada—particularly in the Lower Mainland, BC. With traditional recruitment methods falling short, they needed a strategic approach to increase visibility, attract qualified candidates, and drive applications for this high-demand role.

Our Approach

Launched a targeted digital campaign to attract sprinkler fitters across five provinces, using tailored creative, geotargeting, and continuous optimization to drive qualified applications.

Results & Impact

Across 15+ months:

• Over 10 million impressions and 60,000+ clicks

• 31,656 tracked conversions (application starts, form fills, or apply clicks)

• Google Search ads consistently delivered 8–11% CTR

• YouTube ads achieved 100,000+ views

• Google Display ads generated thousands of low-cost leads

• The apply page saw a 20% increase in applications during peak campaign periods

• Ongoing optimizations driven by live data and top-performing keywords like “sprinkler fitter jobs” and “apprentice jobs in BC”