A Mo’ment with Mo Podcast

Launching a motivational podcast with an industry icon, from concept to syndication.

• Client: Mo Hagan
• Project Type: Content Strategy + Brand Positioning
• Platform: Social Media Marketing, Website Development, Email Marketing, Podcasting

Overview

As one of Canada’s most recognized fitness and wellness leaders, Mo Hagan needed a new channel to connect with her community in a meaningful, personal way. The goal: build a platform for authentic conversations around leadership, health, and empowerment, while reinforcing her brand presence beyond social media.

Our Approach

Developed a full podcast strategy from concept to production. Built brand identity, scripted intros/outros, designed visuals, handled recording + editing, and supported launch and promotion.

Results & Impact

• Launched across all major platforms (Spotify, Apple, Google) in January 2023

• Consistent monthly releases with growing engagement from a loyal audience

• As of March 2025:

  • 32% increase in monthly listeners year-over-year

  • Audience growth of 140% on Spotify compared to the previous year

  • Email open rates for podcast announcements averaged 38%

  • Website traffic from podcast listeners increased by 27% since launch

  • Strong listener retention and direct engagement through replies and shares

From the Client

“Working with CityMedia has made my experience as a host absolutely enjoyable. When I’ve needed guidance and direction to allow a segment to move flawlessly, the team has been there to support me and help me grow as artist. Working with CityMedia has given me opportunities to build on my skills and learn along the way. I thank them for all their hard work for helping me look good in front of the camera!”

— Mo Hagan – Host, A Mo’ment with Mo

Watch & Listen Now!